Plan
Marketing Strategies
Initially we plan to have a huge marketing campaign that will have a tremendous impact on the public. So much so that weddings should become synonymous with Apkalayanavedika.
The following are the ways we plan to go about it: -
- Advertising in matrimonial columns in all leading dailies
- Advertising in regional matrimonial magazines such as ‘Swathi’, ‘ ’ etc
- Other women’s magazines
- Just before the marriage season, having one-page ads in Hindu, Indian Express and the like
- Television advertisements during mega serials in vernacular channels
- Maintaining a website to promote our services
- Hoardings on Ameerpet Main Road, musoob Tank etc to catch the eye
- Word of mouth is a huge form of promotion for our business
- Eminent astrologers and marriage bureaus bridge us with prospective customers
- Canohope for Road Shows for Commercial centers
- 200 Auto Back Side Advertisiment
Human Resource
The company has the following requirements in terms of human resource.
- Receptionist
- Should be a Graduate
- With pleasing personality
- Fluency in English
- Computer Programmers
- Should be a BE / MCA degree holder
- More than 2 years experience in software programming
- Good skills in web page designing and maintenance
- Service Coordinators
- Should be a graduate
- Excellent communication skills
- Fluency in English and regional language
- Good interpersonal skills
- Experience in hospitality management preferred
- Service assistant
- May be on a contract basis
- Should be fluent in English and regional language
- With pleasing personality
- Good interpersonal skills
- Security
- Two years experience in the relevant field is preferred
Conclusion
In the coming years of business we hope to make good profit by our value added service to our esteemed customers. We also plan to expand our market to other communities of India. Making marriages all over India a memorable one.